Ensuring the rights of your project and its identity in the market.
In a competitive market that is becoming increasingly complex with the emergence of new projects and continuous innovations, protecting the brand has become one of the most essential necessities that cannot be overlooked to ensure uniqueness and distinction.
The trademark represents the commercial and legal identity of the project, and it is the tool that protects it from imitation and violations.The process of protecting trademarks includes legal registration with the Saudi Authority for Intellectual Property, which grants the trademark owner the exclusive right to use it and prevents others from exploiting it without permission.In addition to registration, protection includes monitoring the renewal of the trademark during the prescribed legal periods, and the ability to file objections or lawsuits in case of similarity or infringement.It is also crucial to avoid mistakes such as using unregistered marks or not monitoring the status of the trademark, as these practices can lead to loss of rights or costly legal disputes.